Business Network International (BNI) is the foremost business referral network in the world. Based on the philosophy "Givers Gain" it exists to bring small business people together in a structured format which encourages the exchange of business.
BNI was founded in 1985 by Dr. Ivan R. Misner. It is founded on the philosophy that "Givers Gain". It brings together small business professionals in an environment structured to encourage the building of relationships and the exchange of referrals. Since 1985 it has grown to over 2,000 chapters world-wide (220 in Canada alone).The most effective selling of all

Every consultant knows that the word of mouth is the best advertising. Consultants, especially, rely on the pre-selling processes. They need clients who are aware of their skills and abilities before they seek out the consultant. No other form of advertising or sales is as effective or efficient. Cold calling doesn't work, brochures don't work, advertising doesn't work. Reputation is all!

This same "truth" applies no matter what your business is. The best, most effective, most efficient marketing is the oldest - word of mouth. And it doesn't matter who your customers are.

BNI creates an environment that encourages word of mouth marketing. Each chapter meets weekly in a structured format which involves:

• 15 minutes of meet, greet and network
• 60 second "info" mercials by each member
• an educational talk on a topic important to the members
• and extended presentation by one member
• an exchange of referrals and testimonials